All posts by blogger

Online car servicing market in UK

By blogger on

Its not just car insurance and road tax that motorists buy online nowadays, but car service too because of ease and savings that comes with it.

Many are happy online car servicing fits around their lifestyle and they dont have to make multiple trips to different garages and main dealers to get the best price for their car service. Motorists also dont have to drop their car off to get their car to it serviced itself. Free collection and delivery of the vehicle is offered on the day of the car service, giving customers huge convenience. Indeed motorists in the UK are gradually starting to book their car service online.

Evolution:
The “Block Exemption” Law which came in to force in 2003 had a big impact on the Automobile Aftermarket Industry. Ever since, car owners have been able to have their vehicles serviced and repaired by independent garages without affecting the cars warranty. When servicing a vehicle, the cars warranty isnt affected providing the parts used match the original manufactures specification and the manufacturer’s service schedule is followed. Companies like Servicing Stop, having over 1000 independent garages on their network have benefited from new rules following the Block Exemption. Now, car manufacturers are required to provide technical information to independent garages as they do for their franchise dealers already. Companies like Servicing Stop use advance internet technology to deliver top class customer service. Customers can easily book their car service though user friendly websites. Quotes specific to each model will be shown beforehand.

Significance:
Many consumers were discouraged by the considerable costs of having a car service through a franchised dealer. Customers did this without knowing that reputable independent serving centres can deliver the same or a better service at a fraction of the cost. UK motorists are already using sophisticated online booking systems to book their car service online.

Types:
There are many different types of online car servicing networks. Some may give the details of the local garage which then requires the customer to take their car to the respective garage. The parts needed for car servicing are delivered to the garage directly. The other type of service is that of companies providing free delivery and collection from either the customers home or office. All contact and issues would go through the car servicing company. Many would find the second type most convenient and hassle free.

Considerations:
Cars are complex machines both mechanically and electronically, therefore specific manufactures documentation is needed a lot of the times. Settings that apply to particular models wont necessarily apply to other models. The garages in the network must be able to easily obtain model specific technical information in order to complete all the jobs correctly. Under the current regulations car manufacturers are not permitted to restrict access to information necessary to allow independent garages to repair the vehicle.

How To Make Sale After Sale After Sale After Sale – For Ever ! (Part 4)

By blogger on

Develop A USP

But – What is a USP?

If you don’t know the answer to this question, you’re business is in serious trouble! Again, an entire book can be written on this subject (many have been).

Your “USP” is your “Unique Selling Perspective”. In other words…Why is your business Unique? What does your business possess that separates it from the rest of your competition? Why should a customer buy from you instead of your competition? What do you offer your customers that your competition doesn’t?

Here’s a good example…. Amazingly enough, a once failing pizza shop used the power of a strong USP to turn their struggling business into an empire. They decided to become unique and capitalize on one specific aspect of their business that no one else had yet capitalized on. Once they did, their profits soared!

Who is this pizza shop? The Answer? A very well known – Internationally Recognised Name NOW but I can’t tell you in the article – (considered as advertising & forbidden.)

So, how did they turn their business around? With a simple, clever, slogan combined with a USP…. Delivered Hot And Fresh In 30 Minutes Or Less… OR IT’S FREE! The young owner of this Pizza Business didn’t capitalize on fresh ingredients, the ripest tomatoes, 5 different cheeses, or special offers…. Everyone else was already doing that! This “college student” realized where the need was and hammered home his simple message! What did folks want from a pizza place? They wanted their pizza FAST! This simple slogan and USP alone turned a once failing business into a MEGA MILLION DOLLAR FRANCHISE!

Don’t Sell Products… Sell Content – This may sound a bit strange… After all, you’re in business to make money, right? Absolutely! You want the sale…Right? Of course! But just as I touched on this same issue previously, the best way to sell a customer is by first gaining their trust and reassuring them that by making a purchase from you, it will be a decision they won’t regret. The only way to really do this effectively is by pre-selling. Yes, you want your website visitors to ultimately click the “Buy Now” button on your website, but you only want them to do so AFTER they’ve come to know your business and respect you as a business professional.

So why not put some articles or valuable content on your website that will interest readers in your niche’ market? For example…..

— Offer free downloads for visitors to read at their leisure.

— Get them to sign up for your newsletter so you can stay in touch.

— Place a web poll on your site to get visitors involved – make sure the questions relate to your site’s theme

— Put a feedback form on your website for readers to offer their suggestions

— Put a testimonials page up to show your visitors how much previous buyers enjoyed their shopping experience

— Offer a “Shopping Tips” or “Helpful Hints” page to give your visitors something of value for free

Are You Boring Your Customers

By blogger on

The business world is changing and your company must catch up. Consumers are driving the quest for information and personality. Customers are demanding to trade their hard earned cash for prompt, reliable, trust worthy and friendly services. Clients yearn for the days when a company took care of them.

Is your company doing all it can to establish a regular, consistent, focused, friendly relationship with each and every customer? Are you delivering powerful content and information to your clients? Are you providing answers to their concerns and questions before they have to ask? Are you doing all of this through old-fashioned, out-dated and ineffective marketing techniques?

Forget about the postcards that remind your customers to get their oil changed or the weekly sales circular. That is not innovation. In today’s business world those techniques are considered par. Your company should be doing something similar already.

However, your company needs an innovative, never-ending marketing campaign that leverages your database to its fullest potential. Your company needs to become the leader in your field; you must set yourself apart from all the others. You must put your company in front of your customer’s eyes every single chance you get. Your company must thrive on customer service and attention.

Your client sees your competitors every single day. They get the same sales letter from 15 different stores. They hear the same jingles and the same promises. In fact, your clients are getting tired of it. Your marketing campaign could be back firing on you! Think about it. You could be losing money because you current marketing campaign is stale and boring. It’s nothing special or spectacular. Are you spending tons of money just to be average?

Your company needs a fresh customer service campaign that delivers new and repeat business. It needs to be a lead generating machine and it needs to educate your current customers about your company and your services. You do not need to pay thousands of dollars to do this. You do not need to hire the world’s foremost marketing firms and you certainly do not need to spend all of your time creating new ideas.

It’s time businesses realize what their customers really want. They want honest answers from you. They want you to solve their problem. They want you to be the expert in your field. They want to trust you. They want to know that you have their best interest in mind and will do whatever it takes to make them happy.

The most successful businesses are taking advantage of the Internet revolution. They are building content focused websites for their current company, or they are starting brand new companies to fill a current market void.

You can create a targeted, lead generating, consumer focused website that delivers the goods for less than the cost of one yellow pages ad. These days you do not even have to learn HTML or some other seemingly foreign language. The web is exploding with do-it-yourself websites. The trick is finding one the produces results for your company.

A Unique Selling Proposition

By blogger on

Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. Whats a USP?

The USP is an acronym for Unique Selling Proposition or Unique Sales Proposition. Every business, product and service needs to have a USP.

The unique selling proposition is best described as the main thing separating you from everyone else who does what you do. It tells why your widget or service is a must-have. Its so important many marketers consider it to be the #1 detail in successful advertising copy.

To begin thinking about a USP you should imagine youre answering (as clearly, directly and simply as possible) a few questions for a potential buyer. Write these out on paper and your USP will be embedded somewhere in the contents.

Why should I buy from you and only you?

What can you offer me that competitors can’t or wont offer me? (Could be a company or product guarantee, specialization or special service, number of years as an expert, better price, etc.)

Tell me why I should read your sales message what does it tell me that I wont find in other sales messages?

How will I personally profit (or benefit) from doing business for you (whats in it for me… what do I stand to gain or what pain will you remove for me)?

Whats the single biggest benefit of your product or service?

Is there one thing unique or different about your product or service? Is there a unique combination of benefits you can create for me as your customers? (If not, how might you be able to make yourself unique?)

Now… pick out the most important elements of your uniqueness (or how you want to position yourself as being unique). List these in clear and simple language.

Okay. Thinking cap still on? Good.

Try to boil this down to a single statement. (And definitely no more than 2 sentences at most).

1) Make it benefit-oriented (tell your client whats in it for her or him). 2) Be specific (avoid generalities). 3) Use simple language. 4) Be direct and to the point (be concise). 5) Make your unique selling proposition “unique” (tell her why she needs to buy from you and no one else… if your USP can be adopted by anyone else then you dont have a USP yet).

“This food processor is the best?” is not a USP.

But…

“This food processor breaks down hard nuts and vegetables 16% faster than any other, and I promise you its motor will NEVER burn out or you can send it back for a free replacement. … is a USP.

The car-rental agency of choice. is an empty slogan.

But…

The only car rental agency in Florida open 24/7 with luxury models at discount prices … is a unique selling proposition.

Heres a unique selling proposition marketing expert John Carlton says could be used for a hamburger business in competition against McDonalds…

Best-grade hamburger grilled by owner-chef when you order, delivered hot and ready-to-eat within 2 minutes… or you eat for free!

Do Doggy Daycare Review – Easiest Guide To Starting A Doggie Day Care Business

By blogger on

Many people prefer these ways :

( I ) Discover the business and it is rules

1. Study the current trends from the doggy day care business and browse about successful dog care businesses. Learn which services are offered in your area and interview pet owners who have utilized a doggy day care business. Ask dog care business owners about their experience.
2. Research a state and county laws concerning dog care to find out whether you’ll need a license.
3. Learn everything you should know about caring for a dog. You must understand how to handle a number of dog behaviors. For instance, you have to be able to practice CPR on dogs.

( II ) Starting the Business

1. Determine which services you’ll offer. Many doggy day cares offer grooming, training and overnight boarding. Create a business plan including an executive summary, company description, market analysis, strategy, web plan summary and financial analysis. Ask an expert business owner to review your plan.
2. Look for a facility and complete any needed renovations. Make certain there is lots of space outside and inside so that dogs aren’t crowded. Provide a fenced-in run and play area, with a separate area dedicated like a “potty spot.”
3. Secure a location with enough room for that dogs to feel comfortable. Should you plan on offering multiple services, you will need a separate room. You’ll want to possess a fenced-in yard for the dogs to enjoy.
4. Obtain funding. You could also ask friends and family if they could be willing to contribute. You will need your business plan to request a bank loan.
5. Hire employees you will need to properly care for the dogs and purchase supplies. Have any needed inspections completed.

( III ) Spread the term

1. Create doggy-themed fliers, business cards and brochures to distribute around the neighborhood. Leave your data with local businesses because you could create partnerships that will benefit both companies.
2. Network with local veterinarians, humane societies and groomers to let them know about your services. Offer their customers a flier or business card providing you with their customers with a discount.
3. Attend local pet meet-ups to inform them of the business and turn into current using the needs of pet owners. Stay in touch with the trends from the pet community.

For some reason, it seems rather difficult for many people to perform, however, you do not worry because there are more creative ways to do it.

If your ideal job includes spending your day with dogs, consider opening your own doggy day care. Today, pets are thought to become a part of the family. Because of this, many pets are treated to some of the best care services available. Businesses now focus on man’s best friend. If you’ve always dreamed of getting your own business, here is your opportunity to open a business for other dog lovers as if you.

Now, lets discuss about Do Doggy Daycare from Suzi McLennan-Lyon and how it may assist you. I really hope this simple Do Doggy Daycare Review will aid you to differentiate whether Do Doggy Daycare is Scam or a Genuine.

Create a business plan which includes the facts from the facility you will be using for your day care, funding needs, zoning laws and regulations, business operation, staff and offer needs. Show your plan to somebody that has experience in the field and ask for advice regarding any improvements the plan needs. You’ll need this business plan along the way about securing the required funds to start your new venture.

Tell others that you’re opening. Tell friends and family. Determine whether you can advertise on a bulletin board inside your vet’s office and native pet stores. Find inexpensive ways to market the day care. At the conclusion of the day, though, keep in mind that it will likely be word-of-mouth from satisfied customers which will build your business.

Here is some tips about how to managing businesses, owning and operating an effective doggy daycare has taught about starting your personal business.